Social Media Marketing for Lawyers – Circa 2009

Posted in Lawyers, Social Media Marketing by lawrenceiross007 on June 7, 2009

2001babyArthur C. Clarke, author of 2001: A Space Odyssey, once said, “It is the business of the future to be dangerous.” Its now 2009 — eight years later than that mythical date — and the future has arrive for social media. Some attorneys have already boarded the new “Enterprise”, but a great many have stayed away. But they won’t be for long, as their competition is gaining. Their leveraging Social Media to enhance their reputations and get new (and more profitable) clients.

Predicting the future is close to impossible, and often fruitless in times of rapid change. Nonetheless, here are my predictions for how lawyers will leverage social media marketing to grow their business.

2001_space_odyssey_fg2bThe big changes that will occur in social networking for lawyers in 2009.

• Business and law-related social networking sites (such as LinkedIn, LegallyMinded, Legal OnRamp) will become much more important for for client development.
• Law firms will become less skeptical of the power of blogs. Blogging will catch on among attorneys (at least for those who get over their concerns about appearing to have extra time on their hands).
• Lawyers will start posting videos on YouTube and other video-sharing sites. After all, you pay for a lawyers “performance” in court. Expect to see them “perform” on YouTube.
• The use of Twitter among lawyers will grow relatively slowly compared to other professions.
• Few lawyers will use content to market themselves or in their client development efforts. Those that do stand to reap benefits.
• An increasing number of lawyers will start using Facebook as a business tool. This is where the main action will take place.


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