Connection – The Key to Conversation

Posted in Community, Social Media Marketing by lawrenceiross007 on July 27, 2009
Home About Us Clients Process Projects Services Team

druming around the fire“The story” has been the most powerful way to make a connection with others since our ancient ancestors gathered around tribal fires to tell tales of the hunt.  It’s still true today – no matter if you are a writer using a blog, a salesman using the phone, or a mom talking directly to her child. It’s all about making a connecting through stories and conversation.

plug-in-300x299Doug Firebaugh wrote, on his blog.360 “The base of Social Media Marketing is about Conversation… but the platform the base is hosted on I believe is CONNECTION. …Conversation does not happen without Connection, and without a reaching out on someone’s part. Connection is the START of where it all happens in Social Media.”

Connection  is the foundation that Facebook, Ning,Twitter, and YouTube are built on. My wife, Betsy Ross, a psychotherapist and doctoral candidate, tells me that no matter how amazing the technology, how cool the tools, “If there is no connection, there is no discussion.” There may be an exchange of ideas, but no conversion of points of view. And if you can’t convert, you certainly can’t close a sale. Maybe that’s why banner ads “suck” and social media reins.

our story -250x250I started to think about all of this while visiting OurStory. This social caching site allows users to capture, share, organize, and preserve photos, videos, and memories from life. The technology and tools are great, but it really doesn’t allow users to connect with each other in any way that resembles a conversation – only indirectly through timelines and tools. Conversation has been blunted. And guess what? The site’s never really taken off.

friendfeedFriendFeed on the other hand, encoruages conversations and connections. It  enables you to discover and discuss the interesting “stuff” your friends find on the web. And it’s conversational. Friends can comment on the things you share with them in real-time. As they say, “Talk with your friends, not at them.”

More about all of this in a series of upcoming blogs about real time conversation and conversation across years, decades and centuries.

Check out Doug Firebaugh’s full article about Connection and Conversation.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: