What’s it Take to be a Social Media Maven?

Posted in Blogging, Online Marketing, Social Media Marketing by lawrenceiross007 on August 2, 2009
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last piece of the puzzleDo you want to excel at being a social media maven? Well, everyone knows that you have to have something to say, be able to express it well, and know a great deal about mundane things such as how to include keywords, link, and proper formatting. But beyond that, what does it really take?

Here’s my Top-3 List.

Be a Visionary. A visionary or dreamer is someone who can imagine fully what the future might look like. We’re not talking about predicting what’s going to happen tomorrow, but having a clear vision for a new concept, a great business, or work of art. Having a dream and loving that dream is the first step to actually making it happen.

Be Analytical. A person who can break down the whole and separate it into its elemental parts. An individual who enters a situation with eyes wide open. But they must have first done their homework, studied the possible outcomes, and had a full understanding of the pitfalls, risks, and rewards.

Be a Connector. An individual who knows how to make relationships easily. The type of person that seeks out other people and is good at gathering the necessary resources that are required to build a network from the ground up. Social media is really about only two thing – 1) talking (or writing), and 2) relationships. Great connectors are good at both.


Connection – The Key to Conversation

Posted in Community, Social Media Marketing by lawrenceiross007 on July 27, 2009
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druming around the fire“The story” has been the most powerful way to make a connection with others since our ancient ancestors gathered around tribal fires to tell tales of the hunt.  It’s still true today – no matter if you are a writer using a blog, a salesman using the phone, or a mom talking directly to her child. It’s all about making a connecting through stories and conversation.

plug-in-300x299Doug Firebaugh wrote, on his blog.360 “The base of Social Media Marketing is about Conversation… but the platform the base is hosted on I believe is CONNECTION. …Conversation does not happen without Connection, and without a reaching out on someone’s part. Connection is the START of where it all happens in Social Media.”

Connection  is the foundation that Facebook, Ning,Twitter, and YouTube are built on. My wife, Betsy Ross, a psychotherapist and doctoral candidate, tells me that no matter how amazing the technology, how cool the tools, “If there is no connection, there is no discussion.” There may be an exchange of ideas, but no conversion of points of view. And if you can’t convert, you certainly can’t close a sale. Maybe that’s why banner ads “suck” and social media reins. (more…)

What is “Social Media Marketing”?

Posted in Social Media Marketing by lawrenceiross007 on June 10, 2009

Social media marketing is a way to engage with clients, customers, prospects, and partners in ways that have never before been possible – through specific targeting and conversation. Today, social media marketing is having a huge impact on the marketing strategies of all organizations – big and small. It’s also leveling the playing field – you no longer need to have a five, six, or seven figure advertising budget to draw attention to your product or service.

“Traditional marketing” – one-way, push-oriented and interrupt-driven.

commercial_250x251This type of marketing is “pushed” onto the prospective buyer. The prospect doesn’t ask for them and they usually interrupted them from whatever they were doing – like watching a TV show or listening to the radio. Generally we tuned them out – or were sometimes entertained by them, but usually forgot about the product they were supposed to be exposing us to.


Social Media Marketing for Lawyers – Circa 2009

Posted in Lawyers, Social Media Marketing by lawrenceiross007 on June 7, 2009

2001babyArthur C. Clarke, author of 2001: A Space Odyssey, once said, “It is the business of the future to be dangerous.” Its now 2009 — eight years later than that mythical date — and the future has arrive for social media. Some attorneys have already boarded the new “Enterprise”, but a great many have stayed away. But they won’t be for long, as their competition is gaining. Their leveraging Social Media to enhance their reputations and get new (and more profitable) clients.

Predicting the future is close to impossible, and often fruitless in times of rapid change. Nonetheless, here are my predictions for how lawyers will leverage social media marketing to grow their business. (more…)

4 Quick Ways You Can Benefit from Social Media

Posted in Small Business, Social Media Marketing by lawrenceiross007 on June 7, 2009

You’re a busy attorney, doctor, or home-fixer-upper. You’ve heard a lot about social media marketing, but you can only afford to make a small to medium investment in time (2-5 hours per week –max). Here are four ways that professionals and small businesses owners like you can get a big ROI .

  1. Start a blog
  2. Comment on other blogs
  3. Become an active “expert” on Yahoo Answers
  4. Make and share videos

Interested? (more…)

What You Should Know Before Committing to a Social Media Marketing Strategy

Posted in Small Business, Social Media Marketing by lawrenceiross007 on June 7, 2009

socialmedialogosSocial media is more than just another set of channels for selling your products and services — or for promoting your reputation. Social media is, quite frankly, A Lot Of Work! But is more than worth the effort. Here’s what you should know before committing to a social media marketing strategy.

  1. It requires a willingness to engage an audience
  2. It recognize that you  need to maintain a day-to-day presence (or at least 2-3 x per wk)
  3. It requires A LOT of planning (before, during, and after)
  4. It’s everyone’s responsibility (not just the marketing department)


Your Content + Wikipedia = Thousands of Eyeballs (and new clients)

Posted in Social Media Marketing by lawrenceiross007 on June 6, 2009

you and wikiWhat are the goals of online marketing as a whole!

The first step is social interaction over the web. Platforms like Wikipedia, or the 90’s forums and chatrooms let users reach thousands of other people.

Social Media Marketing (or SMM) lets both includes the practice of viral content creation and promotion. By building content on your website that’s  alluring and compelling toa web-based audience, you can attract attention.

Microblogging for Attorneys – Tumblr

Posted in Lawyers, Microblogging by lawrenceiross007 on March 7, 2009

Like its cousin Twitter, Tumblr is a microblogging service (max 144 characters) that allows users to postof text messages and links. Tumblr is terrific, because it also allows users to upload photos, audio and video. And like Twitter, Tumblr microbloggers can follow people and have their own “followers,” plus they can “reblog” posts (that’s “retweeting” in Twitter parlance).

Question: But if Twitter is “the microblogging platform”, why sign up for Tumblr?
Aswer: You can increase your reach by joining more than one microblogging service. If some of your clients (or prospective clients) are on Tumblr, you should be there too.

But make it easy on yourself. If you are microblogging on more than one platform, you should consider using a service that will allow you to post once and have your post distributed to multiple platforms.

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