Social Media Marketing for Lawyers – Circa 2009

Posted in Lawyers, Social Media Marketing by lawrenceiross007 on June 7, 2009

2001babyArthur C. Clarke, author of 2001: A Space Odyssey, once said, “It is the business of the future to be dangerous.” Its now 2009 — eight years later than that mythical date — and the future has arrive for social media. Some attorneys have already boarded the new “Enterprise”, but a great many have stayed away. But they won’t be for long, as their competition is gaining. Their leveraging Social Media to enhance their reputations and get new (and more profitable) clients.

Predicting the future is close to impossible, and often fruitless in times of rapid change. Nonetheless, here are my predictions for how lawyers will leverage social media marketing to grow their business. (more…)


Microblogging for Attorneys – Tumblr

Posted in Lawyers, Microblogging by lawrenceiross007 on March 7, 2009

Like its cousin Twitter, Tumblr is a microblogging service (max 144 characters) that allows users to postof text messages and links. Tumblr is terrific, because it also allows users to upload photos, audio and video. And like Twitter, Tumblr microbloggers can follow people and have their own “followers,” plus they can “reblog” posts (that’s “retweeting” in Twitter parlance).

Question: But if Twitter is “the microblogging platform”, why sign up for Tumblr?
Aswer: You can increase your reach by joining more than one microblogging service. If some of your clients (or prospective clients) are on Tumblr, you should be there too.

But make it easy on yourself. If you are microblogging on more than one platform, you should consider using a service that will allow you to post once and have your post distributed to multiple platforms.

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