Social Network Content Creation Has Peaked

Posted in Uncategorized by lawrenceiross007 on October 13, 2010

Is social media content skyrocketing? It would seem so.

Over 800 million people are now members of Facebook and Twitter is now getting about two billion tweets per month. The stats show that social networking in the U.S. is on the rise, jumping from 51% in 2009 to 59% in 2010.

But a recent study by Forrester suggests that while participation on social networks is on the rise, the actual content creation may not be leveling off.

Forrester classifies social network users by type: Creators, Conversationalists, Critics, Collectors, Joiners, Spectators and Inactives. During the past year, Forrester’s research has shown no measurable growth in the Creators category. Creators is the group that actually creates social content.

If you take a look at the U.S., Creators have actually dipped a percentage point – from 24% in 2009 to 23% in 2010. While watching video is becoming more of the norm – one-third of all online consumers in the U.S. regularly watch user-generated videos – only 10% of consumers upload it to public sites. It appears that the average user feels more at home being passive and reading or viewing other people’s content.


Do’s and Don’ts of Online Marketing

Posted in Uncategorized by lawrenceiross007 on June 7, 2009
Simple Design Images that wink & blink
Ad-Free Content Obtrusive Ads
Non-Commercial Content Forced Registration
Ingenious Graphics Poorly Designed Site Search
Scanability Hard-to-Read Text
Clear Navigation Icons that have no meaning
Printable Pages Flash Pages You Can’t Print

Top-10 Goals for Social Media Marketing

Posted in Uncategorized by lawrenceiross007 on June 6, 2009

Top-10 Business Requirements

  1. What’s the MAIN GOAL of your social media initiative?
  2. What do you realistically wish to achieve… in 6, 12 and 18 months?
  3. What is your current website strategy? Has it been successful? Should it be revised
  4. How well does your social media strategy integrate with you website strategy?
  5. What is the benefit you wish to gain from social media marketing?
  6. Will you focus on members, other practitioners, clients, associates, or a hybrid?
  7. How will you judge success? What metrics will you use?
  8. What internal/external resources can you allocate to development and ongoing maintenance?
  9. What do you expect from your investment and how quickly do you need results?